🇫🇷 The 2024 Choose France Summit in Paris showcased the country’s attractiveness to international investors, with a record-breaking 56 investments announced totaling €15bn. Among the notable investors was Zenith Bank Plc, a significant move indicating growing confidence in France’s business landscape.
🤝 Access Bank Plc Chairman Aigboje Aig-Imoukhuede, who also serves as the Chairman of the France Nigeria-Business Council (FNBC), held a pivotal meeting with President Emmanuel Macron at the historic Château de Versailles. Accompanying him were key FNBC members Gilbert Chagoury, Aliko Dangote, Jim Ovia, and John Coumantaros.
🙌 Since its inception in January 2018, the ‘Choose France’ Summit, spearheaded by President Macron, has evolved into a premier annual economic event, facilitating nearly 400 bilateral meetings between global industrialists, investors, and French officials. The 2024 summit paid homage to French flair, symbolized by iconic figures like Kylian Mbappé and culinary talent Mory Sacko.
🥇 France’s position as Europe’s premier destination for foreign investment, according to an EY study, underscores the effectiveness of economic reforms initiated in the past decade.
🏢 Nearly half of the investment projects announced during the Summit involve establishing new businesses, a testament to investors’ confidence in France’s business climate and economic prospects. Zenith Bank Plc’s forthcoming office in Paris exemplifies this trend, signaling a deeper integration into France’s vibrant economic landscape.
🌍 In addition to Zenith Bank Plc, heavyweight investors such as Amazon, IBM, Microsoft, Procter & Gamble, JPMorgan Chase & Co. and Morgan Stanley have announced major investment decisions in France.
Source: French Treasury in Nigeria