Fashion, Beauty and Lifestyle CEO, Inedoye Adanne Anikulapo-Kuti graduated from the Institut Supérieur de Communication et de Gestion (Republic of Bénin) with a Bachelor of Arts degree in English Language and Literature.
A few years later (in August 2022), she founded The Doye Brand, a full beachwear luxury line, produced in Nigeria, but more importantly with a vision of campaigning for body positivity.
Inedoye’s focus is as much to produce creatively simple pieces, as to address beauty standards and the negative body image that so many women of various ages carry with them. By designing stylish swim and beachwear with well proportioned fits and top quality fabrics, The Doye Brand sees itself as encouraging both the female and male gender to overcome their insecurities by loving the resort-wear they are in.
Operating from Lagos-Nigeria, and shipping worldwide, The Doye Brand offers everything from swimwear to cover-ups, to unisex shirts and accessories that exude beach glamour.