The WISI-Oi Resell Fashion App has been selected for the Google for Startups Accelerator Africa: Black Founders programme.
The disruptive video-based resell fashion app has gained attention by providing a user-friendly platform for buying, selling, and even renting second-hand clothing, with a focus on premium and luxury items.
WISI’s innovative approach to circular fashion and sustainability reinforces their mission to reduce waste in the fashion industry.
Says Phumi Körber (Founder, WISI-Oi Resell Fashion App):
WISI-Oi Resell Fashion App has been selected for the Google for Startups Accelerator Africa: Black Founders program! 🤯 Cue the happy tears! 😭
This changes everything! We can finally build the tech we’ve always envisioned with the support of the world’s best search engine and tech giant.
🌍 The future of a fully circular video-based fashion platform is looking brighter than ever! 👗♻️
A massive shoutout to Google for Startups for believing in us and every amazing startup in this cohort.
We have a responsibility to use this opportunity to uplift our communities and create positive change. Let’s go! 💪🏾
Here’s why the app, particularly popular in South Africa, really stands out:
Social and Collaborative Shopping: Its design fosters a community feel, making the buying and selling experience more interactive and personal
Eco-Friendly and Circular Fashion: WISI-Oi emphasizes sustainability by encouraging the resale of clothing to extend their lifecycle and reduce waste. This aligns with the growing trend of reducing reliance on fast fashion
Innovative Features: The app includes tools like video-based listings, real-time analytics for sellers, gamification to enhance engagement, and luxury item authentication, ensuring a secure and interactive shopping experience
Economic Empowerment: Sellers can easily generate income by listing items they no longer use, making it accessible for individuals to declutter and monetize their wardrobes
Narrating her trajectory, Phumi adds:
Startup life is a wild ride! 🎢 This year has been a constant cycle of rejections, but we learned to distinguish the hard “no’s” from the “not right nows.” Those “not right nows” were our fuel, pushing us to grow and refine our vision at WISI-Oi. 🔥
And guess what?! That persistence led us to an incredible milestone! 🎉