Affiong Williams (Founder & CEO of technology food startup, ReelFruit Nigeria) is attending her first major expo in the United States, and says it’s been a huge eye-opener for her.
According to Williams:
I marveled at the scale of trade in the U.S, the innovation in snack products and the opportunity that lay ahead for ReelFruit in the U.S. I returned energized to continue in my mission to take the best of Nigeria to the world. It is more than possible!
I was also very fortunate to meet with the co-founder of Martie, Kari Morris. Martie has been a wonderful partner to us thus far and a testament of what is to come.
In February 2024, ReelFruit unveiled an 800 metric-ton dry fruit factory in Nigeria’s Ogun State, hoping to increase its monthly dried fruit production from 6 Metric tons to 30 metric tons, while hiring over 200 employees.