Founded by Nigerian entrepreneur, Affiong Williams, ReelFruit is redefining what’s possible for Nigeria’s tree crop farmers. By reimagining traditional timelines and tackling one of the sector’s biggest barriers head-on, the company is proving that innovation in agriculture can deliver both sustainability and immediate economic impact. Their intercropping model demonstrates how smart farming can transform livelihoods — not years down the line, but from the very first year. Read the latest thoughts from ReelFruit:
What if farmers could earn within the first year of tree planting?
The biggest discouragement for tree crop farmers is the long wait of 3–5 years before harvest.
At ReelFruit, we’ve turned that challenge into an opportunity through our Intercropping model, which combines coconut, mango, banana, and pineapple.
Just one year in, our farmers are already earning income and smiling with abundant harvests.
What once seemed impossible is now a thriving story of hope, innovation, and sustainability.
Innovation meets impact — proving that Sustainable Farming can also be PROFITABLE.
