Timothy Armoo posts about building sellable companies and bulletproof mindsets. He founded social media agency Fanbytes in 2017 after recognising the potential of influencers to create relationships with fans. He has helped brands like Nike and McDonald’s reach GenZ audiences across various platforms, with a specific focus on TikTok. During the pandemic, the UK-based startup grew from 27 employees to 57
Armoo recently sold Fanbytes for a princely eight-figure sum, but his achievements have been no walk in the park. His timeline reads like this:
Age 10: Came to London from Ghana.
Age 14: Started first business. Made £500.
Age 16: Fired from first job after 3 days because I outsourced it.
Age 17: Built second business. Sold for £110k.
Age 18: Lost most of it trying to trade because I got arrogant.
Age 19: Started 3rd biz. Raised money. Failed.
Age 20: Started 4th biz. Failed.
Age 21: Started Fanbytes. Got to £400k first year.
Age 22: Pitched 30 investors. All said no because “idea is a fad”. We keep grinding.
Age 24: Signed The UK Government as a client.
Age 25: Covid. Clients started pulling budgets. Monthly revenue got crushed.
Age 26: Raised money from investors. Team gets to 80 people.
Age 27: Sold Fanbytes in a multi 8 figure exit.
Says Armoo: “Everyone you know who has achieved anything of significance has been on a rollercoaster of failure and setbacks. For someone who is able to wrestle with failure, dance with it and shrug it off, the rewards are abundant. That someone is you. You are THAT someone. Enjoy the ride. May your failures be the launchpad for your success”.