Unsolicited recommendations or endorsements always serve as a testament to the skills, expertise, and character of an individual or brand.
Private Nigerian airline, Air Peace, is understandably leveraging the very best type of endorsement as the brand recounts a recent, priceless experience:
It was great having the former President of Nigeria, Chief Olusegun Obasanjo , on our Lagos-London and London-Lagos flights recently.
He [President Obasanjo] said: “I went, it was pleasant. I came back, it was even more pleasant”.
Thank you for flying with us, Your Excellency.
Powerful endorsements – especially ones of a spontaneous nature, like this one coming from ex-President Olusegun Obasanjo – play a crucial role in shaping consumer purchasing behaviour. When a well-known figure supports a product, it creates a sense of trust, credibility, and aspiration among consumers. This influence can result in a higher likelihood of purchasing the endorsed product.
In summary, superior customer service – the underlying basis for spontaneous endorsement – reaps dividends in improved customer retention and loyalty as well as positive word-of-mouth referrals and revenue.
Investing in delighting customers pays dividends in many ways, in the present and for the future!
RESOURCES
- Is your CX [Customer Experience] earning revenue? Prove it pays off. [Gartner] – Register to download the report