In today’s digitally dominated world, exclusive merchandise and souvenirs are becoming a symbol of uniqueness. They are the only really distinctive alternative to endless advertising budgets on social media and digital platforms, allowing you to leave a lasting mark on the lives, hearts, and minds of the purchasing customer.
This is what Tagowear has done with its limited-edition Paris 2024 Olympic Mascot Crocs, whose playful design features the official mascot of the Games.
The Paris 2024 Olympic Mascots, known as the Phryges, adorn the clogs in a variety of colours and poses, adding a touch of pleasant eccentricity to this everyday footwear and turning them into works of art that stay with people for years, becoming part of their daily lives and reminding them of the associated Olympic event.
- Numeris Média is officially accredited media to the 2024 Paris Olympic Games
Reading resources
- Why We Buy Products Connected to Place, People, and Past [by Isabel Eichinger, Martin Schreier, and Stijn van Osselaer/ Harvard Business Review]
- #Smart Marketing 101: The Psychology of Branded Souvenirs [by
Eleonora Stefantsova/ Medium.com]