After months of preparation and hands-on effort, Esbab Yogurt has officially rolled out its first batch of production, marking a major milestone for the emerging dairy brand. The launch yielded impressive results — over 1,000 packs of yogurt were produced and sold out in record time.
Speaking on the experience, Sani Bashir Adamu (Founder & CEO, Esbab Agricultural Hub Ltd) shared the intensity of the week leading up to the launch.
This past week, I literally slept on the factory floor, making sure everything went right. One thing I’ve learned from this experience is that nothing comes perfect in the first week of starting something new.
We were finally ready for production, but as expected, technical issues kept coming one after another. It was frustrating at times, but our team stayed focused, learned fast, and kept pushing forward.
On Friday, we successfully rolled out our first batch of production, over 1,000 packs of yogurt!The best part? The response has been overwhelming.
In just 2 days, we’ve sold what we initially thought would take 1–2 weeks to sell.
I’m deeply grateful for all the messages, encouragement, and support we’ve received throughout this journey. This is just the beginning, and I’m so proud of what our team has achieved.
Here’s to progress, persistence, and purpose
With a strong debut and growing demand, Esbab Yoghurt’s early success signals a promising journey ahead in Nigeria’s fast-rising dairy and beverage market.
Adamu added:
Seeing billboards across Kano State, and even beyond, with ESBAB Yogurt proudly displayed isn’t the biggest achievement in the world, but it’s a meaningful one for us.
It’s a reminder of how far we’ve come and how much we’re growing. Every milestone, big or small, tells the story of progress, consistency, and belief in what we’re building.
ESBAB Yogurt is growing, and we’re not stopping anytime soon.
