Further solidifying her commitment to health and wellness, Dr. Awele Elumelu – co-founder of the Tony Elumelu Foundation, renowned healthcare executive, philanthropist, and advocate for well-being – has completed another  42km marathon,(her sixth), this time in Japan.
As a medical doctor and business leader, her dedication to endurance sports sends a strong message about the importance of physical and mental well-being, particularly for entrepreneurs and executives – and the power of balance, discipline, and self-care in high-performance leadership.
The business case for wellness
Entrepreneurship is an exhilarating but demanding journey. The pressure to build and sustain a business often leads to long hours, high stress, and neglect of personal well-being. However, prioritizing wellness is not just a luxury—it is essential for sustained success, creativity, and decision-making.
- Boosts productivity and cognitive performance
Scientific studies have shown that regular physical activity enhances cognitive function and executive decision-making skills. Exercise increases blood flow to the brain, improving concentration, memory, and problem-solving abilities (Ratey & Hagerman, 2013). - Prevents burnout and enhances resilience
Entrepreneurs are at high risk of burnout, which can lead to mental and physical exhaustion. The World Health Organisation (WHO) officially recognizes burnout as an occupational phenomenon linked to chronic workplace stress (WHO, 2019). Mindfulness practices such as meditation and deep-breathing exercises help regulate stress hormones and improve emotional resilience (Goleman & Davidson, 2017). - Fuels creativity and innovation
A well-rested mind is more likely to generate fresh ideas and innovative solutions. Research from the Harvard Business Review suggests that strategic breaks, proper sleep, and engaging in non-work activities enhance creative problem-solving (Amabile & Kramer, 2011). - Improves leadership and decision-making
High-pressure environments can impair judgment. Studies published in the Journal of Occupational Health Psychology indicate that stress negatively affects rational decision-making and risk assessment (Ganster & Rosen, 2013). Prioritising wellness leads to clearer thinking and better leadership. - Ensures long-term sustainability
Success in business is a long-term game. Entrepreneurs who neglect their health may achieve short-term gains but risk burnout, chronic illness, or reduced efficiency over time. A balanced lifestyle fosters endurance and longevity in business.
Further Reading & References:
- Amabile, T. M., & Kramer, S. J. (2011). The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. Harvard Business Review Press.
- Goleman, D., & Davidson, R. J. (2017). Altered Traits: Science Reveals How Meditation Changes Your Mind, Brain, and Body. Penguin.
- Ganster, D. C., & Rosen, C. C. (2013). “Work Stress and Employee Health: A Multidisciplinary Review.” Journal of Management, 39(5), 1085–1122.
- Ratey, J. J., & Hagerman, E. (2013). Spark: The Revolutionary New Science of Exercise and the Brain. Little, Brown and Company.
- World Health Organization. (2019). Burn-out an “Occupational Phenomenon”: International Classification of Diseases. WHO Press.
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