Founded by Emmanuel Tochukwu Jacobs and George Uteh in November 2021, Shoptreo is an innovative B2B e-commerce platform in Africa, focused on connecting local Nigerian fashion manufacturers—such as shoemakers, tailors, and other artisans—with global distributors and bulk buyers.
Originating from Aba (Nigeria), Shoptreo has expanded to other cities like Ibadan and Kano, becoming a bridge between the informal sector and international markets.
The platform empowers local businesses by offering financial solutions, including working capital and Buy Now, Pay Later (BNPL) options, which enhance production capacity and purchasing power. Shoptreo is also dedicated to promoting locally made Nigerian products, contributing to economic growth, job creation, and reduced reliance on imports.
Says Shoptreo Co-Founder, Emmanuel Tochukwu Jacobs:
Someday, I will share with the world how shoptreo was launched in an apartment in Egbeda in Alimosho, Lagos, with just 2 staffs and we have now grown to over 20 covering Aba, Onitsha, Kano and Ibadan, and about to grow to more than 30 coming January 2025.
Recently, the company secured a significant deal to supply thousands of shoes to Jamaican companies, further solidifying its international presence.
Shoptreo’s success is supported by Tekedia Capital, which has played a pivotal role in funding its growth and fostering innovation.
Professor Ndubuisi Ekekwe (Founder & Chairman, Tekedia Capital) recently said:
Tekedia Capital is excited to announce further investment in Shoptreo, Africa’s largest indigenous B2B fashion ecommerce. Anywhere you are in the world, Shoptreo will help you source shoes, bags and clothes, in bulk, from makers and innovators across Nigeria.
The platform is often likened to an “Alibaba for Africa, or the “Zara of Africa”, as it transforms traditional marketplaces into tech-enabled ecosystems while supporting small-scale vendors and encouraging sustainability in local production​